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Creating Surveys

CREATING & ADMINISTERING THE SURVEY

STEP 4: Interviewer Training

If you are using an interview survey you should hold an interviewers' training session. The training should include:

Understanding the questions and their intent
If your questions are unclear to interviewers, then they may be unclear to people taking the survey. Make sure everyone understands what the questions mean.

Identifying people who qualify to answer the survey
It is important to let the interviewers know who you want to answer the survey. If you are interviewing residents in a neighborhood and want input from each house or apartment, you may need to let the interviewer know how many people per home should be asked, and if you want only one family per home. Many homes have multiple families or an extended family living under one roof, so making clear who you want to answer the survey will help avoid possible confusion later.

Drawing Out Responses (6)
It is important for interviewers not to influence the answers given. You want people to answer honestly and not answer the way they think someone wants them to answer. Probing is a technique used by the interviewer to draw out a response without putting forward their own opinion or biasing the person's answer. There are different kinds of probing techniques that may work for you:

  • Silent probe
    Allow the respondent to have time to think about their answer. Staying silent for a minute after asking the question may give the respondent time to answer the question more accurately.
  • Verbal recognition
    An interviewer can also get the respondent to answer by letting the respondent know they are listening. The best way to do this without putting too much outside influence on the respondent is by saying "ok" or "uh huh" after the respondent finishes a sentence.

Recording the Responses

  • Write the responses immediately.
  • Keep notes of any probing techniques used.
Tips For Interviewers
  1. Ask questions word for word as written.
  2. Ask questions in the order they are given in the survey.
  3. Ask every question.
  4. Don't finish other people's sentences, don't assume you know how someone will answer.
  5. Don't "clarify." Clarifications can bring in an undocumented bias of the interviewer.
  6. Let the people answering the survey know they have the right to skip any questions they want or to stop the interview completely when they want.


6- Trochim, William M., "Interviews," Research Methods Knowledge Base (version current as of June 7, 2004).

A project of the DataCenter's Economic Justice Program, May 2004.

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CONTENTS

Introduction

Glossary


Surveys to Support Campaigns


Survey Planning:

1. Why survey?
2. Time & Resources
3. Type of Survey
4. How many surveys?
5. Language
6. Safety
7. Reaching respondants

Creating Surveys:
1: Create Info List
2: Design Survey
3: Test Survey
4: Train Interviewers
5: Analyze Data

Evaluating the Survey Process


Sources & Resources


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