Ten Campaign Research Steps

1. Turn general questions into research questions. Get specific, make a list.

2. Prioritize the research questions.

3. Identify which questions you and your organization can already answer, in part or in full.

4. Brainstorm other sources of information.

5. Set a timeline.

6. Assign responsibility.

7. Do research.

8. Report back, assess findings.

9. Apply the new knowledge.

10. Form new questions, and start over.

Repeat this process until your timeline ends.