It’s always worth it to take the time to develop a research plan before you start your research. Having a good research plan means you start out knowing not just what you need to find out, but why. It keeps you focused on getting answers that you really need – when you need them.

Use the following tools to develop an effective research plan that will inform and strengthen your campaign strategy.

General research planning & tips
Quick tips for planning and doing research. Includes general guidelines for developing research expertise, documenting sources, using Internet search engines, and doing library research.

Campaign research starts with strategy and questions
Questions to ask about the goals and feasibility of your campaign – before you start your research.

Ten Campaign Research Steps
Use this outline to make your campaign research plan.